Attend The Travel Industry’s Main Event

Are you in the tourism industry? If you’re looking to gain insight into best practices, connect with international travel businesses, and become a player in the worldwide travel scene, it’s time to start planning your visit to ITB Berlin 2017.

ITB Berlin began in 1966 and has become the eminent global tourism trade show and convention attended by over 180 countries. The 2016 event showcased 10,000 companies and organizations from 187 countries to over 180,000 visitors. Expect as many people for 2017.  The 2017  trade show theme is celebrating each country’s culture and colorful history.

ITB Berlin 2017 dates: March 8th – 12th

No matter what your role in tourism is, maybe as a hotel operator, travel blogger, travel agent, parks or city employee, photographer, marketing professional, finance specialist or beyond, ITB Berlin is for you. ITB Berlin 2017 is an opportunity to grow your network, learn new skills, update on current tourism trends and build your business or role. We at GIC make it a priority every year to attend ITB Berlin to keep current on market trends. We’re happy to share our experience through some quick tips on attending either your first or 10th ITB Berlin.

ITB Berlin 2017: Trade Show and Convention

ITB Berlin is really two big events at once – the trade show and convention. The expansive trade show is organized across several buildings by world region. Download the ITB Berlin app on your phone to plan your trade show visit. Choose what areas interest you and your business. The convention is an opportunity to hear top quality lectures and panels from world tourism leaders, and participate in discussions around tourism trends and innovations. Both the trade show and convention combine all tourism groups in one place from business travel, travel technology, LGBT, family and children travel, adventure travel, to sustainable travel.

What you need to know for ITB 2017

The ITB website is about as expansive as the physical grounds so navigating both can be a challenge. Here’s the important stuff you need to know:

  • Decide if you want to exhibit or simply be an attendee. We recommend being a well prepared attendee – prepare your contacts in advance, set up meetings, map out your trade show visit, plan your convention agenda, attend networking events, get involved on social media and pack a lot of business cards!
  • Watch ITB Academy webinars before attending to help you to decide on whether to exhibit or not. If you decide to host an exhibit, watch webinars on logistics of setting up, preparing and tips on how to have engaging content at your booth and interact with customers.
  • Buy your ticket early (starting December 2016) and save money!
  • Plan your networking in advance. Start engaging in the conversation now and use the ITB networking tool to reach out in advance and plan meetings. A well planned trip while also leaving space for impromptu opportunities will improve your experience. For some ITB specific networking tips, ITB provides information on how to gain more contacts at the event and make sure your business is visible. Register for speed date networking opportunities starting in February. ITB networking tips and opportunities.
  • The 2017 convention schedule is not out yet, but keep an eye on this blog for an update when it is. You’ll want to plan your days around what presentations and tourism leaders you’d like to hear from. In the meantime you can get an idea of topics, speakers and layout by viewing last years presentations online here.

If you have questions about ITB Berlin, from where to stay to how to find people at the event, don’t hesitate to contact us through email or chat with us on social media.