Did you know the Nobel Peace Prize was conceived over lunch at one of the best hotels in Europe?

[dropcap color=”” boxed=”yes” boxed_radius=”0px” class=”” id=””]I[/dropcap]n this GIC on location interview, Jeremy Mason McGraw (GIC’s Creative Director and Photographer of the Hotel Baur Au Lac) sits down with the hotel’s General Manager, Wilhelm Luxem.
He explains a little bit about the history of the hotel and its role in the rise of the European Hotel Industry, The Nobel Peace Prize and a family Tradition of Excellence in world leading service. This 5 star Luxury Hotel is just as much a part of history as it is a part of the present standard for hospitality.