Today’s economic climate is challenging, and online hotel marketing is a crucial way for hotels to increase reservations. Whether the hotel’s needs are pressing or are focused on long-term goals, there are a variety of ways to increase reach online. From short-term to long-term, below are a few hotel marketing methods.
Pay Per Click (PPC)
Of all the available internet marketing methods used by hotels, PPC is the method with the highest likelihood of instant results. If a pay per click ad campaign is properly managed and the keywords on which the company is bidding are relevant, the hotel owner can expect a high short-term return on investment. Pay per click is a great way to get through seasonal slow periods when hotels are looking for a way to boost business.
If the hotel already has email addresses collected via a double opt-in method, that’s a great place to start. However, if the hotel doesn’t have a permission-based email list, now is a great time to start building it! Permission-based, targeted marketing campaigns can offer very high ROIs.
Revamp the Website to Increase Conversion Rates
Most company websites should be redesigned every three to five years, and hotel websites are no exception. By using engaging high quality photography, relevant content, and making it easy to navigate the site and book a room, hotel owners can quickly see an increase in conversion rates.
Use Packages to Upsell
Most vacationers and business travelers are looking for a good deal, especially if it is all-inclusive. Hotels can increase the bottom line by using a value-added package as a way to turn a site visitor into an overnight guest. The hotel owner can look over past room rental trends to create a historical demand-based, all-inclusive package.
Use a Community Online Map
If the hotel is in a location that’s central to local attractions, highways, and shops, an interactive e-map is a great way to showcase nearby attractions. Budget-conscious consumers are always looking for ways to reduce travel costs, and a central location can be a strong selling point. With an e-map, hotel owners can help potential guests plan their acti
vities from a distance.
Start a Destination Blog
A destination blog is a forum where consumers can find unique information about local destinations. One big benefit to blogging is that the blog pings the major search engines with each new post. By producing a consistent blog, hotels can increase marketing reach by extending into people searching for destination information. To add interactivity on the website, a hotel website can include a review section. When guests are encouraged to post their opinions and thoughts, the hotel owner can build credibility with potential guests and the major search engines.
Optimize Online Videos for the Search Engines
Online videos are an immensely popular internet marketing method. By optimizing videos and distributing them to sites such as YouTube, hotel owners can quickly attain visibility and build a brand. Rich media is proven to drive conversions, and it should be included when marketing hotels. Check out our blog on Video Production.
Formulate a Strong Organic Strategy
Some hotels are having a hard time in the current economic climate, but a sound organic online strategy is a sustainable way to get through a downturn. While this strategy doesn’t offer instant gratification, results come when the hotel’s relevancy and credibility are proven to search engines. As part of the strategy, the hotel should emphasize high-quality directory enrollments. By enrolling the hotel’s website in the right niche directories, the owner can drive qualified leads to the site.
While many hotels are struggling to increase bookings during tough economic times, there are ways to bring in more customers without significant effort or expense. By implementing the strategies shown here, hotel owners can maximize ROI and fine tune marketing strategies.
At Global Image Creation we specialize in maximizing marketing strategies for hotels and resorts. Contact us to get started creating or fine tuning your hotel marketing through high quality content, rich online strategies and strong social media presence.