Luxury Hotel Video Production

The Baur au Lac, 175 Years of Family

Luxury hotel video production should capture more than beautiful rooms, pools and food. It needs to broadcast a unique story. 175 Years of Family tells the story of the legendary hotel Baur au Lac thru the words of real guests, staff and generations of family who continue its legacy.

The Hotel Baur au Lac - Luxury Hotel Video Production - 175 Years of Family

We often grant a credibility to the conviction family run businesses. Reputation has it that they intrinsically offer a more personal, connected and warmer service than bigger corporations. But what does being family run really mean and how does that effect the guest experience? What does it mean to grow up in a business that generations of your ancestors built and you are now a part of? How does tradition blend with the present and future needs of hospitality?

In this luxury hotel video production we explore these questions thru the experiences of generational guests, staff members and the living members of the Kracht family who continue the legacy of the BAUR AU LAC for 175 years and beyond.

Making This Hotel Video Production

Starting this project, we needed a tangible way to communicate the history and personal connection the hotel has to the Kracht family and the city of Zurich. So we began in same place that the video itself begins, in the hotel’s archives. We scoured thru file cabinets filled with documents of every kind, going back to the Baur au Lac’s very first year. From guestbook signatures, to printed materials and family photo albums, the opening sequence of the video is a mosaic of select images pulled from the thousands we discovered. The selected images were then merged together in a 3D environment to create the sequence and parts of sequences later in the video.

Footage was captured over three seasons (spring, fall, and winter) so that the changing personality of the hotel and park could be captured. One of the joys of visiting the hotel at different seasons was meeting the different guests that frequently make the hotel their home. All of the words in the video are the real words of the family staff and guests that make the Baur au Lac what it is. They are all a part of it’s 175 Years of Family.

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