Premiere Hotel Video Production
Video has become the natural format most people prefer to receive information. Video offers an extremely powerful method of communicating with consumers. “A video is worth 10,000 words.” Tell the story of your brand, highlight your values, and build relationships with prospective customers and return guests through engaging videos.
Hotels and resorts can’t afford to neglect any aspect of online marketing. Competition is intense and markets are saturated with overnight stay options, now including options such as Airbnb and home rentals. Every opportunity for presenting your hotel in the best light and showcasing amenities, location, hospitality and uniqueness must be utilized. Top-quality video production highlighting these characteristics of your hotel can have a significant positive impact on bookings and the bottom lines.
A professional, high-quality video can become a very significant sales factor across online platforms. Did you know YouTube is the second largest search engine in the world? A search for luxury hotels on You Tube generates approximately 219,000 results. Many travel magazines suggest researching and planning a trip have an impact on the overall travel experience. The build up of exploring a hotel and surrounding destinations online prior to the trip are part of the satisfying travel experience. Having searchable engaging video content available online for your customers can help travelers plan their trips and book a room at your hotel. Video content that evokes a “let’s stay there!” feeling can be shared across websites and social media increasing your reach of target markets.
Why video production is important
• 74 percent of adults online use social networking sites and 968 million people log into Facebook daily.
• Facebook has now surpassed YouTube on average engagement with video.
• On a website landing page, video can increase conversion rates by as much as 80%
• Almost all—92%—of those using mobile devices like to share videos with others
• 64% of website visitors are more likely to make a purchasing decision after watching a video
• The average consumer watches more than one video every day.
• Technical aspects of video production must be perfect as 4 out of 5 consumers will abandon a video that stalls during loading
Strong video makes a difference
To grab and hold a viewer’s attention, a video must tell a compelling story and be visually stunning. From highly produced short films to a serial narrative of videos that keep your customers engaged, there are many ways to harness the power of video for your brand. We are experienced in video production for luxury hotels, boutique hotels, travel resorts and travel destinations. Our team members are marketing pros who produce the top-quality content to accompany videos and photographs to spark your marketing. We work with you to uncover your story and create content that reaches your customers. Plus, we ourselves are passionate experienced travelers knowledgeable on what video content works in the hospitality industry.
Let’s start shaping your story through spectacular videos shared with the world. Contact us to get the conversation started.