Lovers embrace on the Ponte Vecchio in Florence Italy.

In Hotel Marketing, Everyone’s An Influencer

Social media influencers are receiving a lot of attention at the moment for their role in hotel marketing. However, there’s an even more influential group of people that your hotel might be overlooking.

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Real Influencer Marketing Strategy for Hotels

This year started with a reminder that influencer marketing doesn’t always go according to plan. The public feud between vlogger Elle Darby and the Dublin based White Moose Café and Charleville Lodge Hotel prompted us to write a blog which asked "is influencer marketing really worth it for hotels?" We came to the conclusion that yes, it is, but not without a strategy. Here’s where we tell you about how to create the best influencer marketing strategy for hotels.

In this blog, we’re breaking down a few key steps in building an influencer marketing strategy for hotels, and sharing some insights and lessons that we’ve learned working with agencies, clients, and influencers across a number of situations. While many of the insights will apply to influencer marketing across any industry, we’re focusing on hotels in particular.

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