Legacy of One of The Best Hotels in The World

The Baur au Lac in Zurich, Switzerland, is one of the best hotels in the world and has been a client of mine since 2009. That’s a significant amount of my career. Actually, it’s a pretty significant length of time in a human’s life. In the lifetime of the Baur au Lac though – a 173-year-old hotel – it’s a drop in the bucket.

It’s all about people. People who are dedicated, who work with their heart and their mind. Who look into details, who are committed to the very personal needs of our guests.

This is the case with a lot of the hotels I work with. They have histories. As one of the best hotels in the world, the grounds of the Baur au Lac hold grand histories of hosting royalty, celebrity, and genius. It also holds the subtler histories of tradition started by the hotel’s founder and carried on by five generations of descendants since. It is a strand in small histories – like the everyday lives of 173 years of guests and employees – as well as the epic histories of world wars, ideological battles, and the birth of the modern world.

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The Baur au Lac is a witness to history, but it is not its history. It is not a museum or a relic of old world grandeur. It is a thriving and modern luxury hotel, and it always has been. It’s a hotel that has been constantly updated and renovated to provide the most modern services and amenities. It has history, but it has never been old.

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The Baur au Lac is not its history, but it is its staff. It is a place that, above all, is staffed by people with a genuine passion for the hotel, and for their work.

The Baur au Lac is its owner, Andrea Kracht. Despite being the sixth descendent of the hotel’s founder to run the hotel, Lacht was never forced into the family legacy but independently found a passion for hotels generally and the Baur au Lac specifically.

The Baur au Lac is its Head Concierge, Jérémie Varry. Jérémie’s service for the Baur au Lac’s guests extends far beyond their experience within the hotel. Jérémie has bought cars for clients, found rare dogs, even arranged boat trips in Guatemala. The only limit to his hospitality is the law.

The Baur au Lac is its Head Florist, Loren Fischer, who dreamed of being a florist to the Queen when she was younger, and now feels that her dream has come true.

In the words of the Baur au Lac’s General Manager, Wilhelm Luxem, “It’s all about people. People who are dedicated, who work with their heart and their mind. Who look into details, who are committed to the very personal needs of our guests.”

The legacy of the Baur au Lac is not its history. Its legacy is its staff.  

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