Luxury hotels are rich in tales waiting to be unveiled, and your luxury hotel social media marketing strategy should serve as the grand stage where these narratives come to life. Whether you’re a novice or a seasoned rockstar in luxury hotel social media marketing (we’re just assuming you’re not smashing guitars or wreaking havoc in hotel rooms), we all could use some jolts of inspiration now and then. To help you spin fascinating sagas about your property and guest experiences, here are eight unconventional, creativity-igniting photography ideas for luxury hotels. Yes, eight – because who said magic only happens in fives or tens? We’re here to bring you something uniquely delightful, just like the experiences your guests revel in.

1. Historic Echoes:

Dwell into your hotel’s chronicles or explore the historic legacy of your locale, especially if you’re a relatively new property. Historic photos can evoke strong feelings of nostalgia and connection, forming engaging chapters of your social media storytelling. Don’t have a personal cache of old photos? Collaborate with local museums or city archives to discover public domain images that resonate with your property’s past or the destination that it resides in.

2. A Culinary Journey:

Who doesn’t salivate at the thought of indulgent, mouth-watering delicacies? Food is undoubtedly a key motivator for travel. Captivating images of your restaurant’s culinary wonders, behind-the-scenes kitchen action, or local delicacies can stimulate those foodie instincts in potential guests. Be creative with your food photography, from close-ups to atmospheric shots with stunning views. Pro tip: Halumin is a lighting tool that can significantly elevate your in-house food photography. We think that no hotel restaurant photographer should be without one.

3. Floral Finesse:

Your gardens, fresh flowers, or a neighboring park with blossoming flora can breathe life into your social media feed. Incorporate photos that capture the seasons through nature’s vibrant colors and intricate details. There’s an entirely captivating world within these floral masterpieces. Bonus Pro tip: Halumin is also great for capturing flowers. Just saying…

4. Quotable Moments:

Share a thought-provoking or heartwarming travel quote, accompanied by an image that beautifully encapsulates its essence. Here are a few to inspire you: 

“The world is a book and those who do not travel read only one page.” – St. Augustine

“One’s destination is never a place, but a new way of seeing things.” – Henry Miller

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” – Marcel Proust

5. Souvenir Saga:

Capture your favorite souvenir in the unique ambiance of your property. Share its backstory with your audience, whether it’s a quirky keychain or an exquisite artwork that epitomizes your destination. Travel is all about fun and discovery, so let your creativity soar!

6. Bookish Appeal:

Feature an inspirational travel book in your hotel’s setting. If you’re tired of photographing the same views repeatedly, adding props that tell a story, like a gripping book, can offer fresh perspectives and rekindle viewer interest.

7. Accessory Adventures:

Highlight your must-have travel accessory within a hotel setting, offering your audience some practical and stylish travel accessory suggestions.

8. Room with a View:

Share a snapshot of the most breathtaking view from your hotel room. Don’t be afraid to play around with this concept – perhaps showcasing room service sprucing up the window overlooking a spectacular panorama. Or a nice cup of something warm on a rainy day window.

Remember, these photography ideas for luxury hotel social media marketing are just a starting point. Unleash your creativity, have fun, and your storytelling will undoubtedly captivate and engage your audience. Happy photographing!