Styling Tips to Make Your Airbnb Photoshoot-Ready
The way approach your Airbnb photoshoot is easily one of the most crucial factors in getting bookings. Here are a few things to consider.
High-Quality Images are Powerful Marketing Tools
Our client, Obelisk Home, won 8 out of a possible 10 awards at the recent 417 Home Magazine Design Awards.
Don’t overlook the advantage that high-quality, high-impact photos can give you when submitting your hotel, restaurant, or design work for an award.
What is an Influencer? The Short Answer is EVERYONE
Social media influencers are receiving a lot of attention at the moment for their role in hotel marketing. However, there’s an even more influential group of people that your hotel might be overlooking.
A Drug Smuggling Nun + Hotel Industry Trends and Hospitality News Worth Knowing
Our latest round-up of hotel industry, travel, and hospitality news has everything from a drug-smuggling nun to a failed sleepover on the Great China Wall, so grab a coffee and dive in!
Hotel Industry Trends and Hospitality News That’s Worth Knowing
In our latest round-up of hotel industry trends and hospitality news we’re looking at pop-up hotels, AirBnB’s new Travel Stories feature, research that shows millennials prefer receiving travel updates via email, and how to use Trip Consideration for Facebook and Instagram.
The Difference Between a Hotel Photography Agency and a Hotel Photographer
Often, when speaking with a client, we will describe ourselves as a “hotel photography agency”, rather than simply hotel or travel photographers. It’s not a common term, because we’re not a common business.
A hotel photographer creates the perfect images to serve a distinct purpose in a predetermined strategy. Often, this is what large brands, like the St Regis, Luxury Collection, and the Westin, will hire us to do: create incredible visual assets for their marcom teams. We are no strangers to working with large teams in a variety of roles, and can work with in-house marketing teams and advertising agencies to execute a vision, or collaborate to develop and produce a concept.
How to Choose the Right Options for Visual Storytelling in Hotel Photography and Video Production
There are more ways than ever for marketers to tell a story, probably too many to count. Even if we narrow the category to visual storytelling for hotels, the range of options is incredible. There are myriad types of hotel photography and video production. There are new tools available like virtual reality and augmented reality, as well as hollywood-style visual effects. And, there are a huge range of channels available for delivery, from Facebook and Youtube to mobile apps, blogs, and branded magazines.
The Latest Hotel Industry Trends, Hospitality News, and Robots
Welcome to our first roundup of hotel industry trends and hospitality news!
In these posts, we’ll bring you interesting news and resources for hotel and travel marketers, with just the right amount of commentary.
In this round up, we look at recent changes to Instagram, share some news and marketing advice, take a peek at the weird world of CGI influencer marketing, and meet the robots working in hotels.
Destination Marketing with Video to Boost Tourism and Promote Your Hotel
Destination marketing with video focuses on boosting tourism, and attracting more potential guests to the area. Through destination marketing, hotels are able to reach out to potential guests while they are still considering destination options or researching things to do in a place they’ve decided on. It’s an opportunity to become known to that guest and provide them with something valuable well before they’ve even heard of your competition.
Where to Start: Video Marketing Tips for Luxury Travel
In this blog, we’re applying the lessons of video marketing specifically to luxury travel, and answering the biggest question that clients have when they come to us: where do we start?
When luxury travel clients come to us, the first thing we recommend is that they ensure they have a fantastic set of images that they’re completely happy with. Images are the most important visual marketing asset you can have, and most of the time should take priority over other initiatives, including video. That said, we are believers in the power of video marketing. We also believe that to realize the true total value of video, it must be done as part of your broader luxury travel marketing and channel strategy.