Luxury Lifestyle Photographer Couple in Private Helicopter

How to Choose the Right Options for Visual Storytelling in Hotel Photography and Video Production

There are more ways than ever for marketers to tell a story, probably too many to count. Even if we narrow the category to visual storytelling for hotels, the range of options is incredible. There are myriad types of hotel photography and video production. There are new tools available like virtual reality and augmented reality, as well as hollywood-style visual effects. And, there are a huge range of channels available for delivery, from Facebook and Youtube to mobile apps, blogs, and branded magazines.

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Hotel Romazzino Beach Costa Smeralda Sardinia - Travel Photographer

Where to Start: Video Marketing Tips for Luxury Travel

In this blog, we’re applying the lessons of video marketing specifically to luxury travel, and answering the biggest question that clients have when they come to us: where do we start? 

When luxury travel clients come to us, the first thing we recommend is that they ensure they have a fantastic set of images that they’re completely happy with. Images are the most important visual marketing asset you can have, and most of the time should take priority over other initiatives, including video. That said, we are believers in the power of video marketing. We also believe that to realize the true total value of video, it must be done as part of your broader luxury travel marketing and channel strategy.

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4th of July Fireworks at Big Cedar Lodge and Top of the Rock - Advertising photographers in Branson Missouri, Branson Missouri photography

Resort Video Production from Top Of The Rock

Recently the Global Image Creation team of Jeremy Mason McGraw and Edward C. Robison III collaborated on a short resort video production to capture 24 hours in the life of a civil war cabin on the driving range at Top Of The Rock in the Big Cedar Resort.

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