Real Influencer Marketing Strategy for Hotels

This year started with a reminder that influencer marketing doesn’t always go according to plan. The public feud between vlogger Elle Darby and the Dublin based White Moose Café and Charleville Lodge Hotel prompted us to write a blog which asked "is influencer marketing really worth it for hotels?" We came to the conclusion that yes, it is, but not without a strategy. Here’s where we tell you about how to create the best influencer marketing strategy for hotels.

In this blog, we’re breaking down a few key steps in building an influencer marketing strategy for hotels, and sharing some insights and lessons that we’ve learned working with agencies, clients, and influencers across a number of situations. While many of the insights will apply to influencer marketing across any industry, we’re focusing on hotels in particular.

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Creating a Successful Social Media Strategy for Your Luxury Hotel

Are you and your hotel brand joining in the social media conversation by creating a social media strategy? If you are wondering why you should, here’s a quick overview on the dynamic social media can have on your brand. It’s a form of communication between your business and current or potential customers. It’s a way to engage with a larger community in a fun relaxed setting while at the same time establishing who you are.

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