Destination Marketing with Video to Boost Tourism and Promote Your Hotel

Destination marketing with video focuses on boosting tourism, and attracting more potential guests to the area. Through destination marketing, hotels are able to reach out to potential guests while they are still considering destination options or researching things to do in a place they’ve decided on. It’s an opportunity to become known to that guest and provide them with something valuable well before they’ve even heard of your competition.

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SpaceX Marketing with Video: a Car in Space, and the Falcon Heavy Launch

On Tuesday, February 6 2018, SpaceX successfully launched the Falcon Heavy rocket, the most powerful operational rocket in the world. The livestream of the launch received over 2.3 million concurrent views, and was the second largest live streaming event in YouTube’s history. This Falcon Heavy launch is not a bad testament to marketing with video.

However, it wasn’t the Falcon Heavy itself that dominated reporting on the launch, or that captured the imagination of so many viewers. It was the rocket’s payload: a 2008 Tesla Roadster, complete with a dummy astronaut called “Starman”; David Bowie blasting on the speakers; a message on the dashboard that read “Don’t Panic”; and “Made on Earth by Humans” printed on a circuit board.

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