Where to Start: Video Marketing Tips for Luxury Travel

In this blog, we’re applying the lessons of video marketing specifically to luxury travel, and answering the biggest question that clients have when they come to us: where do we start? 

When luxury travel clients come to us, the first thing we recommend is that they ensure they have a fantastic set of images that they’re completely happy with. Images are the most important visual marketing asset you can have, and most of the time should take priority over other initiatives, including video. That said, we are believers in the power of video marketing. We also believe that to realize the true total value of video, it must be done as part of your broader luxury travel marketing and channel strategy.

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